Art & design movements · 1920s–1930s
Art Deco
Machine-age glamour: stepped geometry, gilded symmetry, and the conviction that luxury and modernity are the same thing.
Live preview base style — press Wear
$2,100
Revenue, up 12% from last month.
| Customer | Plan | Status | MRR |
|---|---|---|---|
| Northwind | Studio | Active | $1,240 |
| Acme Labs | Team | Trial | $0 |
| Kaldi Coffee | Studio | Active | $860 |
Use this style 16 tokens
- --bg
oklch(13% 0.02 55) - --fg
oklch(88% 0.07 75) - --muted
oklch(62% 0.06 70) - --surface
oklch(17% 0.025 55) - --surface-2
oklch(21% 0.03 55) - --border
oklch(36% 0.05 65) - --accent
oklch(72% 0.12 72) - --accent-fg
oklch(13% 0.02 55) - --focus
oklch(72% 0.12 72)
| Token | Value |
|---|---|
| --font-body | 'Josefin Sans', 'Gill Sans', system-ui, sans-serif |
| --font-display | 'Cormorant Garamond', Georgia, serif |
| --font-mono | 'Josefin Sans', monospace |
| --radius | 0px |
| --radius-sm | 0px |
| --shadow | 0 2px 8px oklch(0% 0 0 / 0.4) |
| --shadow-lg | 0 12px 40px oklch(0% 0 0 / 0.6) |
@import url('https://fonts.googleapis.com/css2?family=Cormorant+Garamond:wght@500;700&family=Josefin+Sans:ital,wght@0,300;0,400;0,600;0,700;1,300&display=swap');
:root {
--bg: oklch(13% 0.02 55);
--fg: oklch(88% 0.07 75);
--muted: oklch(62% 0.06 70);
--surface: oklch(17% 0.025 55);
--surface-2: oklch(21% 0.03 55);
--border: oklch(36% 0.05 65);
--accent: oklch(72% 0.12 72);
--accent-fg: oklch(13% 0.02 55);
--focus: oklch(72% 0.12 72);
--font-body: 'Josefin Sans', 'Gill Sans', system-ui, sans-serif;
--font-display: 'Cormorant Garamond', Georgia, serif;
--font-mono: 'Josefin Sans', monospace;
--radius: 0px;
--radius-sm: 0px;
--shadow: 0 2px 8px oklch(0% 0 0 / 0.4);
--shadow-lg: 0 12px 40px oklch(0% 0 0 / 0.6);
}Where it came from
Origin: Paris, France — the 1925 Exposition Internationale des Arts Décoratifs
Art Deco peaked between the two World Wars, taking its name from the 1925 Paris exposition. It rejected the organic curves of Art Nouveau for the clean verticals and chevrons of industrial production. Cassandre designed ocean-liner posters that still feel fast. The Chrysler Building and Radio City Music Hall are its cathedrals. A revival followed in the 1980s — Miami Vice architecture, perfume advertising — and it keeps returning because opulence never fully goes out of fashion.
How to spot it
- Stepped and sunburst geometries — chevrons, fans, zigzags
- Gold, brass and silver metallic accents on dark backgrounds
- Strong vertical emphasis, symmetrical compositions
- Geometric serif or condensed typefaces with fine hairlines
Trade-offs
| Strengths | Weaknesses |
|---|---|
| Instantly communicates luxury and premium positioning | Heavy: too many period details together read as pastiche |
| Symmetric structure maps well onto a grid system | Narrow application — difficult to use for utility products |
| Works for both dark and light backgrounds | Gold-and-black is worn out in hospitality branding |
In the wild
- Cassandre's Normandie ocean-liner poster
- The Chrysler Building lobby
- Vogue magazine covers of the 1920s–30s
Use it when
Luxury, hospitality, perfume or financial brands — or a hero section that needs ceremony.